Digitization has taken over global marketing rapidly in the past decade. Several technological advancements have been central to this progress, and social media is one of the most critical ones on the list. Surprisingly, the impact of social media marketing on commercial real estate has also been extensive.

While it makes sense for industries like FMCG and beauty to be affected by social media trends, it may seem strange for commercial real estate to be the same. However, the industry has started to adapt and include social platforms in annual plans due to their effectiveness.

This blog post will explore the impact and address how the changes have improved communication effectiveness.

Impact of Social Media Marketing on Commercial Real Estate

Digital media has helped commercial real estate evolve extensively, but social media has also changed the industry for the better. Following are some of the most prominent ways in which social media marketing has affected the commercial real estate industry:

1. Industry Has Become More Accessible

One of the best parts about social media is its accessibility. There are 3.96 billion users across all social media platforms, and they only need to have an internet connection to make an account. Due to capital and networking requirements, the commercial real estate industry has always been relatively closed off, but social media accessibility has dramatically changed this reality.

People now have more access to information and have an easier time reading and sharing it. Market insights that were previously difficult to obtain are available on several links, prompting people to participate in the industry.

2. Investor Profile Has Shifted a Little

The commercial real estate previously had a set investor profile. Most investors had significant capital and focused on relatively lower-risk investments to protect their wealth. However, the higher accessibility to information and industry has changed this dynamic.

Many younger investors with less capital are now investing in commercial real estate, taking more risks on individual levels. Although the scale of their investments is nowhere close to that of wealthier investors, their decisions affect market trends.

3. Increase in Methods of Engagement

The most critical impact of social media marketing on commercial real estate has been increased engagement. The industry owes this result to social platforms’ straightforward engagement methods.

These platforms make it easier for people to connect with commercial real estate brokers and experts. The simplicity of connections increases overall efficiency and effectiveness, making the industry more successful.

The Primary Social Media Platform for Commercial Real Estate

Although Facebook and YouTube are the most used platforms, commercial real estate has found the most success through LinkedIn. The professional platform has proven ideal for relevant information dissemination and helped people learn more about the market dynamics.

Wrapping Up

In short, the impact of social media marketing on commercial real estate has made the industry accessible. It has also helped introduce a new generation and type of investors while boosting engagement.

Don’t hesitate to contact the CHRE team to invest in commercial real estate in Rio Grande Valley. We have been working in the region for several years and will find the ideal investment for you.