As a commercial real estate property owner, you have probably put a lot of effort into buying and maintaining the right properties. However, your journey to find the right clients and investors has only just begun.

The commercial real estate industry is very competitive, and you will need to use smart marketing strategies to ensure you reach your sales or investment goals. We recognize that commercial real estate marketing can be tricky, so we have prepared a short guide to help you understand and succeed at it.

Short Guide to Commercial Real Estate Marketing

While there is an endless list of details you can add to improve your chances of getting the right leads or clients, the following actions will help you get started.

1. Establish Your Target Audience

The most important part of the process is knowing who you are targeting since it provides you the following insights:

  • Audience interests
  • Channels they frequently use
  • Market segments

Knowing audience interests and segments will help you create targeted communication. Targeted communication has a higher chance of engaging and retaining your clients’ attention because it’s relatable. Furthermore, knowing the channels they frequently use will help you identify which platforms to run your ad campaigns on so that it reaches the desired audience.

2. Leverage Commercial Real Estate Listing Websites

Commercial real estate listing websites like LoopNet, Spacelist, Commercial Café, etc. act as mediums between commercial real estate sellers and buyers/investors. Adding your listing to these websites will help you gain more visibility and leads among your target audience.

3. Use SEO and Google AdWords

Search Engine Optimization (SEO) will increase the likelihood of your content becoming visible to prospective clients because it will have the keywords they are searching for. Additionally, running Google paid ad campaigns with SEO content will further increase the chances of your listing becoming visible.

4. Deploy Social Media

According to Statista, 80% of the American population uses at least one social media platform. Therefore, it makes sense for you to market on social media to be present where your audience is. Researching target audience interests will give you the list of platforms they use most, so you will know which ones to focus on.

How Commercial Real Estate Brokers Help

Commercial real estate brokers have been in the business for several years and can offer you support for commercial real estate marketing.

  1. They have an established website and network that will help them reach your target customers.
  2. They will offer you guidance regarding audience identification and understanding, channel identification, and keyword selection for content.

Therefore, working with a commercial real estate broker will drastically improve your chances of getting buyers or investors.

Conclusion

To conclude, commercial real estate marketing is a multistep process that involves research, targeted communication, channel selection, and optimized use of resources. Taking care of these factors will give you a good foundation for marketing your listing.

If you are looking for commercial real estate brokers for guidance and marketing your Rio Grande Valley listing, please get in touch with us. We will be happy to assist you.