Commercial real estate retained traditional models for as long as possible because they worked. However, industry leaders have realized the significance of the recent technological innovation and started to adapt. The credit for this shift goes entirely to the digital tools for commercial real estate, which have helped optimize operations.

Their development and design show the depth of industry insights that are part of the creation. They have made things easier for commercial real estate brokers and investors. We have had the opportunity to explore several tools and compiled a list of the best ones in the market.

Best Digital Tools for Commercial Real Estate

We had specific and objective criteria for judging how good or bad a digital tool was based on its performance. The core factors included connectivity with partners, portfolio management features, data analysis and insights, marketing capabilities, etc.

Following are the top performers:

1. ClientLook

ClientLook is a CRM software and is one of the best digital tools for commercial real estate. It can track contacts, properties, listings, etc., and facilitates networking between business partners and related industry professionals.

It also integrates several other services, like email marketing, online lead capture, and analytics. The combined features make it a convenient solution and have helped brokers boost their efficiency, quality of service, and productivity.

2. Apto

Apto is a cloud-based CRM software providing excellent customization opportunities for commercial real estate brokers. Like ClientLook, it allows brokers to track relevant listings, contacts, etc., and helps create an accessible network of partners.

It also recognizes that CRE brokers often have unique business models, allowing them to build their preferred CRM solution from scratch. Its features and automation are efficient and enable users to devote more time to their core operations.

3. Matterport

Matterport is the best CRE tool for property design optimization. It allows users to capture a real-life structure through photography and videography and convert it into a 3-D model. The best part is that this 3-D model is adjustable, with the platform providing the resources to alter the design and add features to the property’s digital version.

As a commercial real estate investor, you can use this software for property renovations, checking the various changes you can make to improve the building.

4. SharpLaunch

SharpLaunch is a leading marketing platform for the CRE industry and allows commercial real estate brokers to centralize and streamline marketing strategies. It integrates several marketing channels, allowing you to set up ads, social media posts, etc., and schedule campaigns.

It also has an extensive tracking and monitoring system, providing relevant data about campaign performance across all platforms. Brokers can also use analytics to get trend analysis reports and adjust marketing strategies to boost results.

Wrapping Up

In short, the top digital tools for commercial real estate marketing are CRM tools like ClientLook and Apto. The list also includes the marketing software SharpLaunch and the design optimization tool, Matterport.

You can contact our team if you need help deciding how to manage your portfolio. We leverage our networks and technology to provide you with the best possible CRE solutions and will increase your portfolio profitability.